News corporations will still have to pay to use the photo, but bloggers can share it free. Images of celebrities are amongst the most widely pirated images online. Getty's plans mean it would receive credit for shots like this one, of the Destiny's Child reunion at the Super Bowl.
A newly free photograph of Sean Connery, who became the new Bond in , was taken playing billiards in his London flat. Photographs from major sporting events, such as the World Cup Final, will be available instantly. Usain Bolt's trademark pose at the World Athletics Championship is another sporting photograph to be made free. Related Topics. Published 10 December Published 11 December Getty also facilitates total buyouts of images, meaning that instead of purchasing a non-exclusive license to use the image a customer would purchase exclusive rights to use the image.
Sometimes the exclusive license is for a certain time period or formats e. Many of the absolute best or most exclusive images are only available this way, and companies will pay hundreds of thousands of dollars.
Getty owns the rights to a surprising number of famous images. That being said, not all of our content is exclusive to Storyblocks. Stock photos for commercial use can be incorporated into a product, service, ad campaign, or almost any scenario.
On the other hand, editorial stock photography cannot be used for commercial ends. This means you can use the image for merchandise, ads, product packaging, and any other for-profit activities.
By Paul Roberts. It is also, arguably, the most controversial. And, critics say, Getty can be tough on the people who make those images in the first place. Paul Roberts: proberts seattletimes. Posting comments is now limited to subscribers only. View subscription offers here. For more information, visit our FAQ's.
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