While Harper is in Spain before the launch in Australia, he meets with a world famous artist to design the label for Chupa Chups. The lollipop itself is a simple product to suit everybody. We and our partners use cookies to better understand your needs, improve performance and provide you with personalised content and advertisements.
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Surfers Hawaiian Holiday Apartments. Adina Apartment Hotel Melbourne Southbank. Unit 4 Weyba Lodge Noosa. The Mountain House. That factory helped support the company's launch of its first subsidiary, in Perpignan, France, in that same year.
A major moment in the Chupa Chups brand history came in when the company adopted a new logo. For this, Bernat turned to friend--and world-renowned surrealist painter--Salvador Dali, who quickly devised the company's daisy-shaped logo and bright colors. The association of Dali's name with the still small Chupa Chups company gave it a great deal of international attention, enabling the company to penetrate new markets.
In that same year, the company built its first foreign production facility, in Bayonne, France. The company's sales still remained predominantly Spanish, however; in , just ten percent of the company's lollipops were sold outside of Spain.
Ten years later, the company had entirely transformed itself and its sales--by , some 90 percent of all sales were made outside of Spain. The company could also celebrate the sale of its ten billionth lollipop sold.
Supporting the booming growth in the company's sales was its rollout in Japan in The s had also given the company an enormous boost in publicity when its lollipops were adopted by actor Telly Savalas as a prop for his character Kojak. Worldwide television audiences watched Kojak's ever-present Chupa Chups every week. Meanwhile, the company maintained a small but steady advertising strategy, begun during the s, beginning with radio, then adding television, but also carefully targeting the children's listening and viewing audience.
At the same time, the company continued introducing new flavors--often created to appeal to the tastes of specific national markets. Chupa Chups also led the industry in the creation of 'value-added' candies, such as the world's first 'motorized' lollipop, lollipops that painted the tongue and other technical and marketing innovations.
In , Chupa Chups moved to boost its presence in the U. This was the start of a string of foreign forays as the company opened distribution subsidiaries in a number of countries during the decade, including Germany and the United Kingdom. At the end of the s, Chupa Chups entered a new, and potentially vast market, when it created its Russian subsidiary, Zao Neva Chupa Chups.
This subsidiary promptly included its own production facility, opened in St. Petersburg, which began production in The St. Petersburg facility gave Chupa Chups the opportunity for yet another marketing coup. In the company sent a number of lollipops made in St. Petersburg into space, to the Mir space station. During live broadcasts, a worldwide audience watched the Russian cosmonauts enjoying their Chupa Chups.
Closer to home, the mids had already marked two new expansion moves for the company. As such, the company sealed a distribution agreement in the United States with the wholesaling firm Maclean, later acquired by Wal-Mart. It appeared in when Enric Bernat bought out Granja Asturias, which produces apple jam.
The idea to stick sweets on a stick came to him after watching the children. The businessman noticed that his main consumers were dissatisfied with ordinary sweets: their hands became sticky, because of which their parents often fought.
Now the brand belongs to the Italian-Dutch corporation Perfetti Van Melle and offers more than a hundred varieties of candies. Its most famous product is a lollipop. Chewing gum, toys, and carbonated drinks are also sold under the Chupa Chups TM. The prototype of the famous Chupa Chups logo appeared only in Before that, developers experimented with style, making the design understandable and attractive to the target audience.
The background is a bright yellow rectangle. In , a two-color trademark appeared on the labels.
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