When was burberry created

So, in , a new CEO came along and decided to take the Burberry brand a step further and removed the iconic pattern from almost all of its products, focusing at the time on fragrance and beauty. Due to this bold move, the Burberry brand revamped its image with modern consumers, and the British brand became a big favourite once again.

In , Burberry took initiative like never before and combined its subsidiaries, including Burberry Prorsum its ready to wear line , Brit its casual clothing line and London its accessory line, including trench coats and Burberry watches such as those available from reputable suppliers like LaxWatchCo under one single name: Burberry. Today, Burberry continues to outdo itself and faces the future with plenty of confidence and innovation. With the brand-new logo, inspired by Thomas Burberry and created in collaboration with Peter Saville, the brand is set to take the future in its stride and is fated to remain one of the most iconic British fashion and accessory brands of all time.

Trench-coat was considered the symbol of comfort of practicality and soon became the sporty item par excellence. Used by soldiers also in their everyday life, the trench fascinated the civil population.

However, only thanks to the world of cinema it became one of the most iconic items of the 20th century, worn by both men and women. Greta Garbo, Gloria Swanson, Bette Davis and Audrey Hepburn worn it inside and outside the movie set, becoming style icons along with it. The tartan motif , along with the historical brand mark The Equestrian Knight , represents the distinctive sign of the label. During the 20s, the Check model trench was designed with an internal tartan motif.

This will be the first time Riccardo Tisci, the brand's latest creative director, shows his own designs. Formerly at the helm of Paris-based Givenchy, it is his first official outing at his new tenure. While it is widely speculated as to what to expect as Burberry enters a new era read here why we're so excited about Tisci's first show , we took it upon ourselves to give you a multitude of reasons as to why Burberry is, undoubtedly, the biggest and most important brand in the UK.

Christopher Bailey is appointed Design Director. Burberry becomes a public quoted company floating on the London Stock Exchange. Burberry is the first brand to livestream a fashion show. Burberry is the first luxury brand to join the Ethical Trading Initiative. Burberry directly operates over stores around the world. Burberry is the first brand to make runway collections available to consumers for purchase immediately after the show. Burberry and the Royal College of Art RCA announce the establishment of the Burberry Material Futures Research Group, with the aim of applying radical thinking to invent new sustainable materials, transform consumer experience and advance manufacturing to benefit the industry and wider community.

Riccardo Tisci appointed as Chief Creative Officer. Burberry launches a new brand logo and monogram with Peter Saville.